JPG Vs PNG – Why and Which Image Format is Better for Instagram?

Images are a crucial element of social media that can make your account attractive and take it to the next level. They become the key component in digital content marketing. People mostly decide to read your post’s headlines by looking at the pictures you post. So, it is crucial to post clean, clear, and right-format images. Otherwise, it will make your profile look terrible.

Instagram has been one of the most widely used social media platforms in recent years. Celebrities also prefer using this platform to connect with their fans, making it more popular. Moreover, you can take your business to the next level on this incredible platform because it becomes a hub for marketing. So, it’s better to understand which image format is better for Instagram.

Knowing which image format is best and why it’s better can help you make your account more appealing and attractive. This article will discuss every detail about image format and give you a bonus tip to convert your images to your desired format for free. So, don’t skip a line and read the article till the end!

Why Instagram Image Quality Matters

Why Instagram Image Quality Matters

Instagram is being used more and more frequently as a key marketing component for businesses. Images help you get your intended audience’s attention and help them remember your message. Below are the benefits of using the appropriate image format for Instagram posts:

  • Better User Experience: Clear pictures give the audience a good outlook, which enhances user experience. People are more likely to like, comment, follow, and share content when they have a positive user experience engaging with it.
  • Improved Aesthetic: Users are usually attracted to high-quality and appealing content. Having an appropriate format can make your image more beautiful.
  • Faster Loading Times: Faster loading times are crucial to engaging your potential followers with your content. And it can be achieved with a smaller file size.

JPEG Vs. PNG – Which Image Format is Best For Instagram?

What is JPEG?

JPEG stands for Joint Photographic Experts Group and is the most popular and widely used image format. Most people choose this format to post and share images on their platforms of choice. This image format is much smaller than others, making it extremely simple to store and share on web and social media pages. JPEG can balance quality and size efficiently; this is another reason people prefer using this image format.

What is PNG?

PNG stands for Portable Network Graphics, another universal image format for storing and sharing images on social media platforms. This file format is perfect for storing photos that need to be of high quality, e.g., screenshots, photos, and logos. Because PNG images are high-quality, they take up more space on your device than JPEG images.

Ideal Format For Instagram Posts

Ideal image Format For Instagram Posts

PNG and JPEG greatly differ at two levels: compression and detail. JPEG is much better at file compression, allowing you to reduce size of a detailed landscape image. whereas, PNG can only compress it to a certain extent but still produce a picture with comparable visual quality to the JPEG version.

As we already discussed, JPEG can balance quality and size efficiently. This format is mostly preferred for social media posts, including Instagram. It offers superior image quality while maintaining relatively smaller file sizes. JPEG images load faster, which makes users stay on your page.

Have Images in PNG? Convert JPEG For Free

Transforming an image’s format is now a few clicks ahead. Numerous online image converters claim to convert image into another but ultimately make its quality terrible. But here, we will discuss the best PNG converter to change your photos into your desired image format within a few seconds.

ImageDiamond PNG Converter is a reliable and 100% accurate tool that can convert PNG images into JPEG. It has numerous advantages that will make you want to try it out. Free and easy to use are the two main benefits of using this image converter. There is no need to go through a complicated process to change the format of your pictures. Below are the steps you’ll need to follow to convert PNG image to JPEG!

  • Visit ImageDiamon PNG Converter and drag & drop the images that you want to convert to JPG.
  • You can also upload multiple images for batch conversion on this image converter.
  • Once you upload the images, select the “JPEG” format and click the “Convert” button.
  • The conversion process takes a few seconds, and then you can hit the “Download” button to save JPEG images on your device.

This is how you can transform your images into your desired image format while maintaining their quality. ImageDiamond PNG Converter lets users convert pictures in PNG, JPEG, JPG, PSD, OGG, WEBP, TIFF, BMP, ODD, and GIF. You don’t have to pay any money to use the services provided by this image conversion tool.


If you want to take your business Instagram account to the next level, you must know which format is better to give your profile a clean look. Whether you’re an influencer or a small online business owner, I hope you found this article informative. In this article, we have discussed everything about the ideal image format for Instagram. Moreover, we also suggest a reliable and effective converter that can transform your images into your desired image format. 

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